nsb  How It Works.

December 21, 2011.

Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.

—Steve Jobs

I stumbled across this well-travelled Jobsism after seeing this, then reading this, and finally this.

Previously on nsb:

2011.
NPR Digital T-Shirt.
Gnostica.
How It Works.
Logos are Overrated.
Infinite Player.
Deep Delmarva.
Quiet Corners.
Primordial Tumblers.
NPR Google TV Launch.
Never Saying Thank You.
Cutting Up An Ox.
Gothic Minimalism.
Designing Fire Hoses.
Ancient Internet.
Site Reboot.
Elegance.
Apple Likes Us.
High on Paper Prototyping.
2010.
Falmouth.
My Famous Wife.